government’s commitment we are supporting a range of aggressive consumer marketing and sales
campaigns across the state. I am happy to announce today a new marketing campaign by the state
government, Tourism Queensland and Gold Coast Tourism with major online accommodation player
wotif.com which will offer hot accommodation deals on the Gold Coast. The exclusive wotif Get Some
Gold Coast Sun Sale campaign is being run in partnership between Tourism Queensland, Gold Coast
Tourism and wotif.com. This campaign with Australia’s No. 1 online accommodation provider will serve
up some incredible accommodation rates on the Gold Coast starting at $85 per room per night.
The wotif Get Some Gold Coast Sun Sale begins today, Thursday, 3 September, and consumers
will have until 11 September to book some amazing deals. The campaign will be promoted online and
on radio in Sydney, Melbourne and Brisbane, with people able to book rooms, subject to availability, for
travel until early December. The other good news is that these rates will also be available over the
September school holiday period. People have become increasingly price conscious in recent times,
and this campaign is a fantastic price-led enticement for people to escape the rat-race and take a break
in one of Australia’s greatest holiday playgrounds.
Targeted tactical campaigns of this nature are aimed at boosting revenue for operators during a
tough time. While the campaign specifically targets accommodation providers, we expect the benefits to
flow through to other Gold Coast tourism businesses, including food retailers, shopping districts, tour
operators, theme parks and other attractions. The wotif Get Some Gold Coast Sun Sale follows several
successful Tourism Queensland campaigns undertaken this year, including Bonus Breaks and Unreal
Deals, which generated an extra $8 million in sales and more than $21 million in local expenditure. Even
without the knowledge of the member for Gregory, the LNP tries to destroy the reputation of Queensland
tourism operators like the Workers Heritage Centre while the Bligh government is meeting its
commitment to helping it secure jobs.
