New tourism campaign puts top Gold Coast accommodation deals online
Posted by editor (editor) on Sep 03 2009
2009 >>

A new marketing campaign with major online accommodation player Wotif.com starting this Thursday 3 September will offer hot accommodation deals on the Gold Coast, Tourism Minister Peter Lawlor said today.

Mr Lawlor said the exclusive Wotif Get Some Gold Coast Sun Sale campaign was being run in partnership between Tourism Queensland, Gold Coast Tourism and Wotif.com.

“This campaign with Australia’s number one online accommodation provider will serve up some incredible accommodation rates on the Gold Coast starting at $85 per room per night,” Mr Lawlor said.

“The Wotif Get Some Gold Coast Sun Sale begins Thursday 3 September and consumers will have until 11 September to book some amazing deals.

“The campaign will be promoted online and on radio in Sydney, Melbourne and Brisbane, with people able to book rooms subject to availability for travel until early December.

“The other good news is that these rates are also available over the September school holiday period for people who book during the campaign.

“More consumers than ever book their holidays online and campaigns like this help boost awareness of the Gold Coast and also translate to bookings.

"People have become increasingly price conscious in recent times and this campaign is a fantastic price-led enticement for people to escape the rat race and take a break in one of Australia’s greatest holiday playgrounds.”

Tourism Queensland CEO Anthony Hayes said the Wotif Get Some Gold Coast Sun Sale would assist tourism on the Gold Coast.

“Targeted tactical campaigns of this nature are aimed at boosting revenue for operators during a tough time,” Mr Hayes said.

“While this campaign specifically targets accommodation providers, we expect that there will be the usual flow-through of expenditure to other Gold Coast tourism businesses, including food retailers, shopping districts, tour operators, theme parks and attractions.”

Mr Hayes said the Wotif Get Some Gold Coast Sun Sale followed several successful Tourism Queensland campaigns undertaken this year, including Bonus Breaks and Unreal Deals which generated an extra $8m in sales and $21m in visitor expenditure.

Last changed: Oct 06 2009 at 4:28 PM