Peter Lawlor - Labor for Southport PO Box 340
Chirn Park
Queensland 4215
Tel: 5532 5068
Fax: 5532 0394
email: southport@parliament.qld.gov.au
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Tourism Queensland Competition

Posted by editor (editor) on Aug 12 2010
2010 >>

Hon. PJ LAWLOR (Southport—ALP) (Minister for Tourism and Fair Trading) (10.24 am): We

have teamed up with renowned Queensland authors Nick Earls and Rebecca Sparrow, along with

tourism ambassador Ben Southall, to give budding travel writers the opportunity to win a Queensland

holiday by telling the world what a Queensland holiday means to them. The competition closes this

Friday, 6 August, at 1 pm. So I urge everyone to get writing.

 

The competition is being run through Tourism Queensland’s Facebook page and it has already

received great support, with 363 entries on display. About 800 people have signed up as a Queensland

Facebook fan since the campaign commenced about two weeks ago. That brings the total number of

Tourism Queensland Facebook fans up to 30,000. The competition is open to a global audience and the

winners will be announced next week.

 

It is about sharing Queensland holiday stories and experiences. The stories which are already up

there on the Facebook page show a passion for Queensland—‘A Queensland Holiday is ...?’ Here is

what people are saying—

 

A bloody good idea, having a Bundy in Bundy, a surf in Surfers, a swim on the Great Barrier Reef.

 

Mr Lucas: A win in Wynnum.

Mr LAWLOR: Possibly a win in Wynnum, yes. Another one said—

A dream, once taken, never forgotten.

 

Another one—

 

A Masterchef’s delight!

 

The ‘A Queensland Holiday is ...’ Facebook competition is the latest digital marketing initiative by

Tourism Queensland and followed the recent State of Origin themed ‘make your own Queensland

jersey’ Facebook competition. This earlier campaign was extremely successful, with more than 14,000

people signing up as a Facebook fan.

 

Through campaigns such as these, Tourism Queensland is at the leading edge of destination

promotion in the digital sphere. It is engaging in modern digital technologies such as YouTube, iTunes,

Twitter and Facebook to promote Queensland, promote the tourism industry and keep the tourism

industry strong and competitive.

Last changed: Aug 12 2010 at 9:55 AM

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