International Advertising Festival. I cannot give the member the precise cost; I do not have that here. I
think it is only reasonable that we were represented at that festival given that the Best Job in the World
promotion was far and away the most successful advertising campaign ever in the tourist industry.
There were representatives that were required to go there to accept the nominations. The campaign
won record numbers of awards. It won four of the major awards and three of the minor awards. That is
more than any other advertising campaign has ever won. The simple fact of the matter is that that
campaign that cost $2.9 million is estimated to have benefited the Queensland tourism industry by in
excess of $330 million.
We are promoting tourism. We are happy to cop the accolades from the most successful
advertising campaign ever in the tourism industry. Whilst we are doing this what do we get from the
opposition? Absolutely nothing. During the election campaign it was going to strip the QIIS program of
$12 million. What this government has done is allocate an extra $12 million per annum for the next three
years for the promotion of Queensland tourism. Hopefully we will get a promotion that is just as
successful as the Best Job in the World campaign.
