Tourism Queensland’s Ultimate Auctions… going going gone!
Posted by editor (editor) on Jul 25 2009
2009 >>

Tourism Queensland's Ultimate Auctions campaign has been a huge success this week and there are still two packages left open for bidding, Tourism Minister Peter Lawlor said.

"More than 60,000 people have visited the campaign website in just five days, nearly triple the number on last year.

"The interest has been so great this week, that Tourism Queensland released additional packages to give as many people possible the chance to bid on a Queensland holiday.

"The campaign's success has also helped drive visitation to other current campaigns on queenslandholidays.com, such as the recently-launched Unreal Deals, which has also been registering strong sales since it went live last weekend.

"Overall Queensland sales for Sunlover Holidays are up by 52.5% in the first four days of the Unreal Deals campaign period, compared with sales at the same time last year.

"These results are fantastic for Queensland's tourism industry during our current tough economic times."

Minister Lawlor said Ultimate Auctions promoted a unique range of Queensland holiday experiences, packages and accommodation through an eBay-style platform, with bidding starting at $1 for all deals.

“Products are on offer are from right across Queensland ensure operators throughout the state receive the maximum benefit from this unique initiative,” he said.

“As well as some great holiday destinations like Fraser Island and Port Douglas, this year people could bid for the chance to be a koala keeper for a day or to fly a Boeing 737 flight simulator.

“Biddings started as low as $1, but the competition meant that some products ended up selling for top dollar.

Mr Lawlor said more than 16 million domestic overnight visitors came to Queensland in the 12 months to March 2009, injecting $11.8 billion into the economy and supporting 84,500 Queensland jobs.

“The Queensland Government, through Tourism Queensland, will continue to work on innovative ideas such as Ultimate Auctions, to ensure the future of Queensland’s tourism industry remains bright.”

For more information about the experience available and to access Ultimate Auctions go to www.queenslandholidays.com.au

Last changed: Oct 06 2009 at 4:01 PM